Adidas Deal Confirmed

By Liam Corbett
Last updated : 29 January 2005
Peter Kenyon said: “This partnership is great news for Chelsea and we look forward to working with adidas, whose vision we share.

“We believe a global partnership with adidas will be a huge step in helping the club achieve its long term strategic goals. Together we can become a formidable team.”

The details of the deal are as follows.

- 8 year partnership

- Chelsea retain retail and non-team licensing rights

- circa £12m per year for Chelsea

- commitment to develop the Chelsea brand internationally.

Mourinho's back-tracking of his criticism of Adidas' number one guy, David Beckham, last week now seems more understandable!!

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