Chelsea have announced that connectivity company Three will be their new shirt sponsor from the start of the 2020/21 campaign.
The Blues recently confirmed that their sponsorship deal with Yokohama Tyres will come to an end next summer, although the Japanese firm will continue to be the official tyre partner of the club (which is obviously important).
Described as 'significant' financially, there is no mention of the specific value of the deal, but the Daily Mail state that it will likely be worth around the £40m-a-year mark, which would be in line with the likes of Arsenal, Liverpool and Tottenham Hotspur.
"Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners," said chief executive Guy Lawrence.
"We have a social media following of over 100m and the official app, The 5th Stand, has had nearly four million downloads. We stream live women’s and Academy football with men’s first team highlights available soon after matches.
"It truly is an area from which regular fans are benefiting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age.
"With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts."
When revealing the deal on Twitter, Chelsea seemingly decided that it was a good idea to test the patience of their fans by writing: "
Disappointing jokes aside, Chelsea also note that they intend to '
Source : 90min